This species is almost endemic to Florida.  Its range overlaps into southern Georgia and southeastern Alabama. The range includes all of Florida thoug , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Wildlife, Said by Bok Tower to sometimes attract hummingbirds. Seeds likely dispersed by wind. , Habitat, Dry flatwoods, sandhill, ruderal areas. Well-drained upland habitats , Did You Know?, Showy flowers Larval host to Baltimore checkerspot (Euphydryas phaeton) Attracts bees.

The showy part of this plant is the bracts which are pink to lavender. Flowers are actually small, whitish to yellowish, with purple spots. Wildflowe , Tolerance, Not salt tolerant of inundation by salty or brackish water. Some tolerance to salty wind but not direct salt spray. , Considertions, Can get rangy and fall over, but trimming in early summer will keep it bushier. , Wildlife, Attracts hummingbirds. , Habitat, Dry disturbed areas, old fields, and upper sand dunes. , Did You Know?, Aroma, fragrance, Showy flowers Attracts many bees, butterflies, and moths.

Foliage fragrant when crushed. Bayberry is an actinorhizal plant: its roots feature nitrogen fixing nodules formed in symbiosis with the nitrogen fixi , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Considertions, Clonal: it usually sends up sprouts from its roots to form thickets. The wood is somewhat brittle, but it will grow back if cut to the ground. , Wildlife, Fuits are eaten by birds, especially yellow-rumped warblers (which are very efficient at digesting the waxy fruits), in the fall and winter (NC State , Habitat, Wet sites. Bogs, swamps, flatwoods depressions, cutthroat seeps. , Did You Know?, Aroma, fragrance, Interesting foliage It is a host plant for the Red-banded Hairstreak butterfly  (NC State Extension Service)

Retain if present. This and other members of the genus are hemiparasites and not easy to grow unless you happen to also have appropriate hosts present , Tolerance, Tolerant of occasional/brief inundation such as can occur in storm surges. Some tolerance to salty wind but not direct salt spray. , Habitat, Moist flatwoods. , Did You Know?, Showy flowers Larval host and nectar source for the Common Buckeye (Junonia coenia). Attracts native bees.