The short lived bloom opens before sunrise and is most beautiful from just before dawn till about mid-morning when it fully opens. By night fall it wi , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Habitat, Dry sandy soils, flatwoods, pine barrens, sandhill, scrub, and disturbed areas , Did You Know?, Showy flowers Attract a wide variety of insect pollinators.  One documented bee pollinator is Augochlorella aurata (Deyrup et al. 2002).

This species is rare and listed as endangered by the State of Florida. It is endemic to several counties along the northeast coast of Florida. Please , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Wildlife, Birds and small mammals eat the seeds. , Habitat, Wet flatwoods, savannas, roadside ditches. , Did You Know?, Showy flowers Primarily pollinated by bees. The goldenrod soldier beetle (a.k.a. leatherwing beetle(, Chauliognathus pensylvanicus is a goldenrod pol